KUNG FU TEA

A SOCIAL MEDIA CAMPAIGN FOR KUNG FU TEA LINCOLN

ADPR866 SOCIAL MEDIA THEORY & PRACTICE

COLLEGE OF JOURNALISM & MASS COMMUNICATIONS, UNIVERSITY OF NEBRASKA-LINCOLN

The ask

To develop and implement a social media plan to integrate with an organization's PR or marketing objectives. The social media plan outlines the objective, specific channel(s), audience, how to obtain an audience, topics, frequency, and evaluation/monitoring methods for a real organization, in this case, Kung Fu Tea Lincoln. I was also tasked to effectively implement the plan by creating a social content calendar and a pitch to the organization.

tHE ANSWER

The bubble tea franchise market was getting more and more saturated with the years so I chose to highlight Kung Fu Tea as a pioneer franchise brand in the Lincoln, NE community. The social media plan sought to increase Kung Fu Tea Lincoln’s brand awareness and make its social media platforms the go-to for information on the store besides their website and app.

To view the social media plan,

The social plan centered around the brand’s Facebook and Instagram. Kung Fu Tea currently uploads great graphics but lacks an overarching strategy, so the social plan aims to create cohesion among the uploaded content. I created a mock 30-day content calendar for Kung Fu Tea lincoln, and here’s a screenshot for a preview:

To view the social content calendar,

To properly deliver my social plan, I also created a mock pitch deck that can be presented to the owners of Kung Fu Tea Lincoln. The pitch covers elements in the social plan with an emphasis on the content themes that help generate brand awareness.

To view the pitch deck,

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