mobile me & you
A social media campaign for the 2020 CONFERENCE
JACHT AD AGENCY
the ask
Mobile Me & You aims to be the go-to conference that showcases mobile and emerging media, a discipline that is constantly growing and expanding. The conference’s objective for the 2020 conference is to increase the number of attendees at the Mobile Me & You conference, accomplished through the strategic creation and dissemination of content across social media channels, a highlight reel, press releases as well as other physical and digital deliverables.
the answer
As the account executive for this client, I was the primary liaison between the agency and the client. I conducted meetings with the client to better understand his expectations of this campaign and make sure this messaging is consistent with my team. I also oversaw the strategy and creative process to make sure the ideas were on par with the expectations. Furthermore, I ensured a collaborative environment was in place for the team and deadlines were met.
It was decided that the creation of all content will be reflective of the core values of the Mobile Me & You brand:
Education & Growth
Outreach
Innovation
Storytelling
Futuristic thinking
The deliverables included social media content on Instagram, Facebook, and Twitter, a highlight reel, press release(s), posters, and a program book.
As of February 17, 2020, we have confirmed the strategy, brand guide, and idea for the highlight reel. Work is currently in progress on the content calendar and the highlight reel. If you’d like to see what we have created so far,