nebraska diamond
A SOCIAL MEDIA CAMPAIGN
JACHT Ad AGENCY
the ask
Nebraska Diamond has a great presence in the Lincoln community for its array of engagement rings, but their advertising efforts have mostly been with out-of-home avenues. They came to Jacht with the drive to venture into social media in order to better connect with the younger generation consumers and to “keep up with the times.”
The answer
We came up with a social media campaign that mainly utilized the use of graphics to best showcase their rings. The chosen social media platforms were Facebook, Instagram and Pinterest. I was the copywriter for this account and handled the captions with the social media team. The slides above was the pitch deck we put together for the client, and I’m happy to say that all platforms are up and still running. Most of the initial posts were done by our team, and Nebraska Diamond has taken over since January 2018. You can click on their platforms below.
The slideshow below contains the “Tips” segment that I wrote copy for and was included in the content calendar.
To view the strategy behind this creation,